NIKE x Serena Williams

I worked as a copywriter on the 2021 Nike x Serena Williams Design Crew campaign. SWDC offers designers the opportunity to attend NIKE’s footwear design program in Beaverton, OR. My role was to write a script for a campaign hero video that introduces SWDC to the world. In addition to the campaign video, I storyboarded sharable content for NIKE’s social platforms

Objectives:

• Create a campaign that contextualizes SWDC in the greater fashion design industry.

• Write interviews for Serena Williams, Wilson Smith, and SWDC designers.

• Work with production team to film and capture visuals for the hero video.

• Storyboard for sharable content across NIKE’s social platforms.