Night Driving Best Practices

I wrote and developed this video as part of refresher training for Motional Vehicle Operators. One challenge with training seasoned Vehicle Operators was reinforcing best practices throughout their time at the company. Our team discovered that showing quick training videos during pre-shift stand-ups was more effective at communicating new company policies than self-directed courses.

Objectives:

• Create a campaign that contextualizes SWDC in the greater fashion design industry.

• Write interviews for Serena Williams, Wilson Smith, and SWDC designers.

• Work with production team to film and capture visuals for the hero video.

• Storyboard for sharable content across NIKE’s social platforms.